Insights on Hispanic Voting Patterns from 2022 Midterms

by V. Lance Tarrance

Cornell University and the Roper Center just released a massive study on the turnout in the 2022 midterm elections (N= 18,000 post election interviews) and had some very interesting data on Hispanic voting patterns for use by conservatives in 2024. Key learning points from this report:

  • 70% of Hispanics were registered to vote in the US which is 10 points lower than the registration number for non- Hispanic population.
  • ONLY 48% of Hispanics said they voted in the last NON-PRESIDENTIAL (referred to as “The Midterm Elections”) BUT 30% said they definitely did NOT care to vote, another 16% thought about it but didn’t follow through and 6 % had conflicts.
  • Of the group who did vote (only in states with US Senate elections ), the partisan breakout was 37% Republican and another 11% for other candidates.
  • Therefore, the Dems only had support of 52% or just HALF OF THE HISPANICS in the last Midterm elections (GOP base was 37% and the remainder were others)
  • However, in elections for Governor in 2022, Republicans did much better, which is fantastic: 42% D, 40% GOP!

The Bottom Line for Conservatives:

1.) REGISTRATION IS THE KEY!

2.) TURNOUT OF THE CONSERVATIVE HALF OF THE  VOTERS SHOULD BE THE TARGET.

More about the Survey