How Hispanics Get Their Political News

by V. Lance Tarrance, Jr.

PEW Research, out of Washington D.C., recently released (August 1st) the viewership and economics of Hispanic Americans and Spanish language television networks. The key storyline was that newspapers and televisions aimed at the Hispanic American audience declined in viewership. The two largest Spanish language networks in the United States, Univision and Telemundo, had their average audience drop to roughly 700,000 viewers. Telemundo’s audience has also decreased in the evening news time slot to about 400,000. Some people believe that the decline over the last three years sounds unreasonable versus the enormous increase in the Hispanic U.S. population.

Conjecture, at this point, says the Hispanic population is assimilating faster into the general U.S. population than was originally believed possible. The Bottom Line is that Hispanics are reading fewer Hispanic-only newspapers and viewing fewer of the Spanish language Hispanic television networks. This is an important new trend.

The PEW Research Center released the “fact sheet” on the Hispanic news media this past week. The entire report is linked below — the latest update on Hispanic newspapers and networks. It appears that the U.S. Hispanic population is changing their media habits to more media from the general population.

PEW Research Center Fact Sheet August 1 2023
Hispanic Media Viewership ( for 2024 presidential election)

EXCERPTS: PEW Research Center

Hispanic Newspaper Circulation – according to PEW, there were only 18 weekly or semi-weekly Hispanic newspapers, but that has dropped to 11 by last year. Only about 80,000 readers for the 11 papers were reported.PEW Research Center

The economics of those who own Spanish language television (Univision merger) produced a revenue of almost 5 billion dollars in 2022, so there is still money being made.