Values We Were Born With.

Hard Work. Faith. Family. They are what keep us together.

No lo sabía

“Having traveled the state for years talking about conservative values, the theme I heard time and again in the Latino community was ‘then I must be a conservative, I didn’t know that.”

-Orlando Sanchez

TLC’s “No Lo Sabia” messages are designed to share the stories of people in our community who live their conservative values but did not realize they were conservative. Sound familiar?

We Are in your Community

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Chelseay Valenzuela-Cooper

Statewide Field Director

Chelseay Valenzuela-Cooper

My experience working on Governor Abbott's campaign showed me the importance of being in the community and cemented my love of grassroots work.

TEST
Alma Perez

Rio Grande Valley

Alma Perez

My work at TLC allows me to go into the community to share the conservative message and connect with voters on a daily basis.

TEST
Kat Herrera

Bexar County

Kat Herrera

I work with TLC because their mission aligns with my own personal mission, outreach to Latino communities and get them engaged and involved in local politics.

Latest News

NY Times Plays Catch-Up with TLC on Hispanic Political Realignment

The Latino vote could potentially tilt the outcome of any election in Texas, and how candidates have developed messaging strategies to this ethnic group is the big topic today. As the United States’ Latino population expands, so does debate on how to reach Latino voters. Both major U.S. Parties are reassessing strategies after surprises in 2020 and in recognition of the diversity and complexity of this growing demographic.

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New Website Addresses Latino Voters’ Economic Concers

The Latino vote could potentially tilt the outcome of any election in Texas, and how candidates have developed messaging strategies to this ethnic group is the big topic today. As the United States’ Latino population expands, so does debate on how to reach Latino voters. Both major U.S. Parties are reassessing strategies after surprises in 2020 and in recognition of the diversity and complexity of this growing demographic.

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Conservative Hispanic Women Increasingly Running for Office

The Latino vote could potentially tilt the outcome of any election in Texas, and how candidates have developed messaging strategies to this ethnic group is the big topic today. As the United States’ Latino population expands, so does debate on how to reach Latino voters. Both major U.S. Parties are reassessing strategies after surprises in 2020 and in recognition of the diversity and complexity of this growing demographic.

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More on the Shift of the 2024 Latino Vote in Texas

The Latino vote could potentially tilt the outcome of any election in Texas, and how candidates have developed messaging strategies to this ethnic group is the big topic today. As the United States’ Latino population expands, so does debate on how to reach Latino voters. Both major U.S. Parties are reassessing strategies after surprises in 2020 and in recognition of the diversity and complexity of this growing demographic.

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Messaging Components & Issue Influencers for the 2024 Latino Vote

The Latino vote could potentially tilt the outcome of any election in Texas, and how candidates have developed messaging strategies to this ethnic group is the big topic today. As the United States’ Latino population expands, so does debate on how to reach Latino voters. Both major U.S. Parties are reassessing strategies after surprises in 2020 and in recognition of the diversity and complexity of this growing demographic.

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Insights on Hispanic Voting Patterns from 2022 Midterms

Cornell University and the Roper Center just released a massive study on the turnout in the 2022 midterm elections (N= 18,000 post election interviews) and had some very interesting data on Hispanic voting patterns for use by conservatives in 2024.

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Hispanic Numbers Preparing For 2024 Elections

Hispanic Numbers Preparing For 2024 Elections by V. Lance Tarrance EXCERPTS FROMThe Rise of the Latino Vote-A History by Benjamin Francis- Fallon...

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Let’s fix our broken immigration system

Let’s fix our Broken Immigration System by Orlando Sanchez, Founder, Texas Latino Conservatives While there is widespread agreement that we as a country...

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Biden’s Hispanic Vulnerability

New Analysis of Biden's Hispanic Vulnerability by V. Lance Tarrance, Jr. The article below reinforces how Republican Party members and Hispanics are learning to embrace populism...

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How Hispanics Get Their Political News

How Hispanics Get Their Political News by V. Lance Tarrance, Jr. PEW Research, out of Washington D.C., recently released (August 1st) the viewership and economics of Hispanic Americans and Spanish language...

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Breaking News: Texas Hispanics Now Evenly Balanced in Population with non-Hispanic Whites

Breaking News: Texas Hispanics Now Evenly Balanced in Population with non-Hispanic Whites by V. Lance Tarrance, Jr. The U.S. Census Bureau recently released their new interim...

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Immigration drove Hispanic White, Asian population growth in US last year

Immigration drove Hispanic White, Asian population growth in US last year by V. Lance Tarrance, Jr. A very important study of U.S. Census data was just released this week...

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Hispanic Shift: Latinos in Search of Working-Class Agenda

Hispanic Shift: Latinos in Search of Working-Class Agenda Posted by Vernon Lance Tarrance Jr 10sc on January 04, 2023 Comment by V. Lance Tarrance, Jr. The Los Angeles Times reported an Op-Ed piece which showed what was happening with the Hispanic realignment...

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It’s Always Good to Know Your Opponent’s Tendencies in a Debate — if You Want to Counter and Then Win

It's Always Good to Know Your Opponent's Tendencies in a Debate -- if You Want to Counter and Then Win by V. Lance Tarrance May 19, 2023 The Democrats are setting up their strategy for reversal...

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“BACK TO THE FUTURE”: 2022 back to 2004 , 2020 forward to 2024

"BACK TO THE FUTURE": 2022 back to 2004 , 2020 forward to 2024 by Vernon Lance Tarrance April 21, 2023 (PART 1) The 2024 Presidential election has already started and the major candidates are making key visits to the Primary states, like New Hampshire and Iowa, as we...

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Latino Republicans Push Back on Party’s Immigration Agenda

Latino Republicans Push Back on Party's Immigration Agenda Posted by Vernon Lance Tarrance on March 09, 2023 Now that the Republican Party has assumed control of the U.S. House of Representatives, the issue of immigration reform is finally back on the table as...

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Why Climate Catastrophism May be Helping the Working/Middle Class Shift Away from Democrats

Why Climate Catastrophism May be Helping the Working/Middle Class Shift Away from Democrats Posted by Vernon Lance Tarrance Jr 10sc on February 06, 2023 There has recently been...

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South Texas & South Florida: New Red Wave Twin Sisters?

South Texas & South Florida: New Red Wave Twin Sisters? Posted by Vernon Lance Tarrance Jr 10sc on February 21, 2023 The following article with excerpts appeared recently in The New Yorker magazine (Jan 25, 2023) on how the Democrats are losing the Latino vote in...

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Hispanic Highlights of the Midterm Elections in Texas – 2022

Hispanic Highlights of the Midterm Elections in Texas - 2022 Posted by Vernon Lance Tarrance Jr November 14, 2022 Governor Abbott won reelection by almost 1 million votes in 2022 and the Texas Hispanic vote was a major focus of his election coalitional support....

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WSJ: Democrats are in Trouble with Hispanics

WSJ: Democrats are in Trouble with Hispanics by Vernon Lance Tarrance Jr October 20, 2022 The following are excerpts from a Wall Street Journal opinion piece which was apparently written to be a final red flag message to the Democratic Party that the Republican Party...

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TLC Hispanic Realignment Survey

TLC Hispanic Realignment Survey by Vernon Lance Tarrance Jr October 20, 2022 (Updated April, 2023 Winner: Reed Awards: Survey Research: Best Use of Technology in Research Winner: Pollie Silver Award: Best Data Analytics Solution “We are proud of the team we...

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Year of the Latina Republican

Year of the Latina Republican by Vernon Lance Tarrance Jr September 27, 2022 If anyone has been watching the news about the midterm elections and their impact on the future of America, they would have seen the many national television interviews of the three...

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The Democrats’ Hispanic Voter Problem

The Democrats’ Hispanic Voter Problem by Vernon Lance Tarrance Jr September 4, 2022 It's Not As Bad As You Think—It’s Worse “The Democrats are steadily losing ground with Hispanic voters. The seriousness of this problem tends to be underestimated in Democratic...

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The Slippery Slope from the Abuse of Power

The Democrats’ Hispanic Voter Problem By Orlando Sanchez One of the reasons so many have fled Latin America to come to the United States is the protection counted on when living in a country that operates under the rule of law rather than by the whims of an...

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More on Hispanic Voter Trends: “Hispanic Voters Are Normie [i.e., Normal] Voters”

More on Hispanic Voter Trends: "Hispanic Voters Are Normie [i.e., Normal] Voters" by Vernon Lance Tarrance Jr August 15, 2022 Another essay by a highly respected intellectual in Washington DC continues the drumbeat on how liberal thinkers ( i.e., most Democrats...

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Biden at the Border

More on Hispanic Voter Trends: "Hispanic Voters Are Normie [i.e., Normal] Voters" by Orlando Sanchez July 7, 2022 San Antonio human smuggling tragedy emphatically shows the need for change in Immigration policy The worst case of human trafficking in modern U.S....

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Hispanics Question Asylum

Hispanics Question Asylum by Orlando Sanchez July 15, 2022 a·sy·lum [əˈsīləm] NOUN 1. (POLITICAL ASYLUM) the protection granted by a nation to someone who has left their native country as a political refugee: This definition from the online Oxford English...

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June 2022: A Big Month in Texas Political History

June 2022: A Big Month in Texas Political History by V. Lance Tarrance June 28, 2022 June of 2022 was a big month in political history for the state of Texas as a special election in South Texas brought a Republican Hispanic into the U.S. Congress. It was a...

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New Marist Poll Shows National Hispanic Results

New Marist Poll Shows National Hispanic Results by V. Lance Tarrance July 15, 2022 One of the most complete and in-depth national polls so far this year was released recently (field date April 19-26, 2022) of a national sample of almost 1,400 respondents. The...

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2020 Census to Reallocate Political Influence From Hispanics in Texas

2020 Census to Reallocate Political Influence From Hispanics in Texas by Vernon Lance Tarrance Jr May 17, 2022 The big new census reports that will be coming out in the 2020 U.S. Census will show the new trends reshaping the electoral battlefield of Texas and...

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Texas Monthly Looks at Why Democrats are Losing Texas Latinos

Texas Monthly Looks at Why Democrats are Losing Texas Latinos by V Lance Tarrance, Jr. May 11, 2022 “South Texas, lately, has become an object of political fascination for pundits, some of whom have not taken the time to understand even the most basic facts...

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Earlier Book by Leslie Sanchez on How to Communicate with Hispanic Voters is more relevant than ever

Earlier Book by Leslie Sanchez on How to Communicate with Hispanic Voters is more relevant than ever by Vernon Lance Tarrance Jr May 2, 2022 In 2007, some fifteen years ago, Leslie Sanchez published a book on why Hispanics and Republicans need each other,...

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America’s First Conservative Spanish-Language Network Has Been Launched

America’s First Conservative Spanish-Language Network Has Been Launched by Vernon Lance Tarrance Jr April 21, 2022 Americano Media could not have been launched at a better time and believes conservative Latinos are ready for a melding of “America First"...

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Governor Abbott Makes News at TLC Tough Tejano Awards Luncheon

Governor Abbott Makes News at TLC Tough Tejano Awards Luncheon by Texas Latino Conservatives April 8, 2022 Governor Greg Abbott gave the keynote speech at TLC's Tough Tejano Awards Luncheon in San Antonio, where TLC honored Representative John Lujan with this...

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Most Latinos Reject ‘Latinx’ Term

Most Latinos Reject 'Latinx' Term by Texas Latino Conservatives December 16, 2021 Some on the left are trying to destroy Latino identity by changing our self-references with the goal of controlling our thinking. Their attempts to change Latino to Latinx is a...

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TLC PAC Lauds First-Time Candidates for Public Office

TLC PAC Lauds First-Time Candidates for Public Office by Texas Latino Conservatives December 1, 2021 Houston, Texas December 16, 2021 The filing deadline has passed. As we at Texas Latino Conservatives PAC look at the names of those who have filed to serve the...

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How the Covid Pandemic Affected U.S. Hispanics Over the Last Year

How the Covid Pandemic Affected U.S. Hispanics Over the Last Year by V. Lance Tarrance Comments on a new report released July 15, 2021 by the Pew Research Center A very large study of Hispanics was recently conducted (March 2021) which showed that Hispanics in the...

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Protecting Our Vote

Protecting Our Vote by Texas Latino Conservatives July 1, 2021 “A MASSIVE STEP TOWARD PRESERVING OUR ELECTIONS AND PROTECTING OUR VOTE" Supreme Court Votes 6-3 Upholding Arizona’s Voting Rights Act In a Move that Should Positively Affect Texas SB 1111 HOUSTON —...

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Republicans won an election in a heavily Latino Texas city. Democrats should be nervous.

Republicans won an election in a heavily Latino Texas city. Democrats should be nervous. Opinion by Henry Olsen, Washington Post Columnist, June 8, 2021 Nonpartisan mayoral races don’t usually have large political implications. But Saturday’s win by a Republican in...

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Democratic Report Raises 2022 Alarms on Messaging and Voter Outreach

Democratic Report Raises 2022 Alarms on Messaging and Voter Outreach Alexander Burns New York Times June 6, 2021 Democrats defeated President Donald Trump and captured the Senate last year with a racially diverse coalition that delivered victories by tiny margins in...

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In South Texas, Republicans Try to Cement Party’s Gains

In South Texas, Republicans Try to Cement Party's Gains Jennifer Medina, New York Times, May 2, 2021 McALLEN, Texas — The front door of the Hidalgo County Republican Party’s office is covered with photographs of high-profile politicians in the party: Gov. Greg Abbott,...

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Republicans think they can take South Texas — especially after a win in McAllen

Republicans think they can take South Texas — especially after a win in McAllen From the Texas Tribune: BY JAMES BARRAGÁN JUNE 11, 2021 George P. Bush’s first trip outside Austin after he announced his campaign for attorney general wouldn’t surprise anyone watching...

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Conservatives-Republicans Elected in a Number of Hispanic Dominant Cities in Texas, Stunning Many Leaders

Conservatives-Republicans Elected in a Number of Hispanic Dominant Cities in Texas, Stunning Many Leaders June 10, 2021by Lance Tarrance, Jr. There were a number of key municipal city elections in Texas that stunned political observers because Republicans were elected...

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TLC PAC Releases Pre-Election Latino Poll

TLC PAC Releases Pre-Election Latino Poll September 29, 2020 Texas Latino Conservatives recently conducted a live-phone survey of 500 independent and Republican Latino-registered voters in Texas. This is the first poll of its type and was conducted August 28 -...

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Latinos May Be Swing Votes in 6 States Including Texas

Cornell University and the Roper Center just released a massive study on the turnout in the 2022 midterm elections (N= 18,000 post election interviews) and had some very interesting data on Hispanic voting patterns for use by conservatives in 2024.

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Poll: Americans Support Legal Status for Those Who Came to US Illegally as Children

Poll: Americans Support Legal Status for Those Who Came to US Illegally as Children Comment by V. Lance Tarrance, TLC Chief Strategist and Pollster On June 18th, the Supreme Court granted permanent legal status to immigrants who came to the U.S. illegally as children....

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Texas Latino Conservatives PAC Solution for Non-Voting Legal Status on Right Track, PEW Study Suggests

Texas Latino Conservatives PAC Solution for Non-Voting Legal Status on Right Track, PEW Study Suggests February, 2020by V. Lance Tarrence, Jr.: A new study by the PEW Research Center in Washington D.C. of Hispanics in the US showed that the Texas Latino Conservative...

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Democrats Should Be Worried About The Latino Vote

Democrats Should Be Worried About The Latino Vote From The Atlantic (January 14, 2020 by Christian Paz) Political organizers who have been in the field in the past few months canvassing the Hispanic vote provided a new insight into the run-up to the 2020 elections. ...

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